Eight Different Types of Content Writing That Can Make You Money

Eight Different Types of Content Writing That Can Make You Money Content is the material produced To access this sort of work, try contacting agencies that work for clients marketing agencies, content houses, web development agencies, SEO companies, and the like. There is also a wide range of content platforms and job boards that put work the way of freelancers, such as Upwork, ProBlogger, and Contently. You can also source content work Product pages Businesses often use freelancers when they have a huge number of products and need unique copy for each – DIY products, say, or auto components. Here youll often have a specific template to follow, plus instructions on brand voice. PPC (pay-per-click) ad copy These are the paid-for ads that appear among your search results when you look for something via a search engine. Many businesses still live or die on their ability to rank highly in search, so will spend a lot of money on a range of PPC ads. The copy has to follow a strict but easy-to-learn template. PPC stands for pay per click – the search engine gets a small fee whenever anyone clicks on an ad. Destination guides Travel companies often use these factual guides for the places around the world they serve. The guides are usually written to a specific template and tone of voice, and will be designed to help the business improve its search rankings. Social content Many businesses use freelancers to help them keep up a supply of fresh tweets, LinkedIn posts, and Facebook posts. You may be repurposing content, highlighting competitions or giveaways, or creating new copy based on news stories that are relevant for the business. Featured snippets Featured snippets are those pulled-out sections of content that appear high on a search results page, often in the form of a list or QA. Because these look like Googles ideal answer to a query, they attract lots of clicks, and businesses try to (re)write their copy to get it selected as the snippet for a particular search query. Theres a whole best practice here, but youll usually be given guidelines. One tip is to adopt a neutral, Wikipedia-style tone thats not salesy or self-serving. Blog content   Blogs are still a very popular content tactic for businesses. Typically posts will be an expert take on a topic that the business has expertise on, e.g., an insurance company might look like at the impact of climate change on premiums. You may need to interview an expert, usually ebooks In content terms, these are usually lively, very visual, in-depth pdf treatments, editorial rather than salesy in flavor, of a particular area that a business wants to show potential customers it knows about. For example, an office massage company might want an ebook called Ten Fun Ways to Motivate Your Staff – one of which will just happen to be massage, of course. UX copy A more specialized – but still learnable – area, UX copy is all the text elements that help a user move through an online process such as opening a bank account or completing a holiday purchase. Here you usually work with wireframes of the planned digital route. The UX copy must be economical and intuitive and will often be tested several times with real users.